CSR is a leading provider of multi-function semiconductor platforms for the auto, camera, document imaging, low-energy connectivity, and wireless voice & music markets -- as well as semiconductors for the handset and many other consumer electronics markets. Our core expertise is in the areas of audio, connectivity, location and imaging technologies. and our technology portfolio includes: Bluetooth® and Bluetooth® Smart; Global Navigation Satellite Systems (GNSS) and GPS location products; FM radio; Wi-Fi; Near-Field Communication (NFC); audio and associated codecs; and imaging and next-generation video processing technologies.
In recent years, we have pursued a strategy that has brought about significant diversification of our capabilities and the markets we serve. We have moved beyond the design and supply of single technology semiconductor products and related software solutions -- predominantly the Bluetooth standard for the mobile handset that characterised our focus following our IPO in 2004 -- to a global business providing innovative and multifunction platforms that provide the core functionality of many consumer products. We have combined organic growth, particularly in our voice & music and gaming businesses, with acquisitions, including most recently those of SiRF in 2009 and Zoran in August 2011. During this time we have seen a similar diversification of the end-application of our technologies.
Our strategy of developing leading platform solutions is an important part of our future growth as we continue to look to provide technology and solutions that will meet the needs of a wide range of consumer electronic devices which require enhanced audio, connectivity, deep-indoor location and image quality. Our position in platforms such as automotive infotainment, digital still cameras, document imaging and wireless voice & music supports leading positions within a number of our target markets and we are leveraging these strengths in new markets in conjunction with focused and differentiated product and software development.
Making our customers successful by providing innovative technologies that enrich consumer experience in a media-rich, location-aware, wire-free connected world.
Winners... We win when our customers win
Excellence... Deliver to standards that others envy
Courage... Be real, be fair, be accountable; act with integrity
Leaders... Think beyond the obvious and inspire others
Innovators... Great ideas come from anyone, anytime
Collaborate... Motivate, challenge, guide and have fun as a team
