Automotive electronic systems OEMs such as Continental, one of our biggest customers, are extremely demanding when it comes to quality control. So CSR puts its Automotive Infotainment products through additional exhaustive testing before production release to customers.
Automotive customers demand that each and every product functions properly over the entire operational temperature range. They also put in place special project milestones (“quality gates”) to check this whenever they commence a production run and sample over time.
Every device that fails this testing phase is returned to CSR under RMA (“return merchandise authorisation”) for analysis of the root cause of failure and determination of corrective actions. So CSR doesn’t want any failures…
As testament to CSR’s total quality systems, the company recently received a “Best Supplier 2013 Award” from Continental’s Tianjin factory in China, the biggest Continental site we supply. So a big “well done” to the team in Cambridge and San Jose for ensuring the high quality of product and service.
CSR ships multiple Bluetooth® products – and the 3eLPa, a SiRFstar GPS product – to Continental’s Tianjin factory; in 2013 we shipped 1.4 million parts to them with zero failures in their line and at their end-customer.
Continental Automotive Systems (Tianjin) Co., Ltd., incorporated in January, 2007, is a wholly foreign invested enterprise affiliate to the Automotive Systems Division of Continental AG, German. It is located in Central Industrial Zone of Tianjin Economic & Technological Development Area (TEDA), and has around 560 employees. The company is mainly engaged in the production of automotive electronic products such as electronic control system, sensor system, body electronic products and intelligent on-board communications system and serves for auto makers and their suppliers and customers in the world, including many famous auto makers in North America, Europe, and Asia markets.