CSR Powered Initiative

The CSR Powered initiative, helping consumers understand how CSR’s technology enhances and enriches consumers’ lives, started in earnest in December, with the launch of a new CSR consumer website www.csr.com/freedom, in line with the launch of a wave of planned retail activity.

Mark Aubin from the Home group has been working with key retailers and their suppliers to deliver a marketing campaign to help consumers understand the role CSR plays in today’s wirelessly connected world. Mark said he is please to be able to announce the initial launch of the campaign with Tesco, across all the Tesco Extra stores. The planned launch in December was the first in a number retail opportunities planned for 2012 and beyond.

Bluechipworld are one of Mark’s key suppliers and well known and respected across some of the UK’s leading retailers, including Tesco. Bluechipworld are proud to announce the launch of a new range of CSR enabled products. The Icandy Freedom 180 headphones are the first in a range of Freedom products  from Bluechipworld which went on sale across all Tesco Extra stores in December. Freedom 180s are to be found  in prime promotional locations in Extra stores and feature a free audio book from Audible.co.uk.  They go on sale at £24.99.  In addition, both Vodafone and Carphone Warehouse in Ireland have launched the product throughout their stores.

John Barton, Executive Director of Bluechipworld said, “ Working with CSR is helping us to develop our product range by assisting us in delivering both innovation and technical excellence. Our major retail customers such as Tesco, Vodafone, Carphone Warehouse, and their customers in turn, are all benefitting from this added value with the great offers in stores.

We are now looking ahead to further development of our range, which will include aptX, and anticipate that 2012 will be a strong year for the Bluechipworld and CSR partnership across the retail sector.”

Mark went on to say that he is also working with leading companies such as Audible.co.uk, part of the Amazon group, in order to add further value to the consumers when they purchase specific CSR powered promotional products.  Please keep an eye on the CSR freedom website to keep ahead of further retail promotions and partnerships.

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