Monthly Archive: ‘August, 2012’

At CSR we are gearing up for the IFA Berlin next week. At the show we will be showcasing many of the aptX enabled phones, tablets, speakers and headphones that make up the aptX ecosystem of products.  This ‘ecosystem’ as we call it is growing at an astonishing rate. In the past 12 months many of the world’s leading Consumer Electronics manufacturers have adopted aptX to deliver high quality Bluetooth Stereo audio for products including smartphones, tablets, speakers and headphones. Many of the most anticipated and talked about product launches this year have included aptX – the HTC One X, the Samsung Galaxy S3 and new Bluetooth products from Beats, Denon, Klipsch and Harman Kardon. There are now over 100 aptX enabled products available worldwide and this number continues to grow rapidly – on a weekly basis we are seeing new aptX enabled products launched.

I think it’s safe to say that aptX has revolutionized the Bluetooth Stereo listening experience.  Traditionally Bluetooth Stereo has suffered from a so-so reputation for audio quality, but aptX has changed that, and in simple terms users can now benefit from CD-quality audio wirelessly.  This perceived ‘so-so’ sound quality was one of the main reasons many of the higher end audio companies were reluctant to dabble in Bluetooth Stereo, they didn’t want to damage their audiophile reputations, and they knew that consumers weren’t totally bought into ‘going wireless’. As always the world has quickly moved on and the demand from consumers to go wireless has increased, driven in part by the convergence of mobile devices and the increasingly demanding, tech-savvy consumer. As a user I want to be able to stream my music wirelessly from my smartphone while still being able to tweet, email, facebook or talk on the phone. I also don’t want to compromise on audio quality, I’m handing over my hard earned cash and I want the best possible audio experience – wirelessly.

As the ecosystem grows so does brand and consumer awareness of aptX technology, all aptX enabled products carry the ingredient branding on product packaging and tech journalists have hailed the technology as the ‘shining hope for wireless’ audio.  Next week at IFA, we’ll see many new aptX enabled product launches and as the ecosystem continues to grow we’ll be sure to keep you up to date!

For more information regarding IFA Berlin, please visit: http://b2b.ifa-berlin.com/en/.

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On 3rd August 2012, Dipak Raval, VP Sales Americas, presented at the prestigious 2012 Global Business Summit in London. 

You can view Dipak’s presentation here
A copy of Dipak’s slides can be found on CSR’s Slideshare account

In addition, Dipak has kindly provided a write-up of the event.

This was the biggest summit that the UK government has ever held and formed part of the London 2012 Olympics.  It brought together business leaders from all over the world as part of the UK government initiative to stimulate and create a digital economy leveraging Hi-Tech. 

The summit was opened by George Osborne (Chancellor of the Exchequer for the UK ) and was followed by speeches from Ian Livingstone (CEO of BT), Hermann Hauser (Partner Amadeus Capital) and Mark Thompson (Director General of the BBC)

I gave a keynote speech in the afternoon session as part of a breakout session on Smart Infrastructure and the Digital Economy. In this session we presented and discussed some of the challenges and opportunities that will exist for us all as the global urban population rises to unprecedented levels whilst the demands for increased data, smart and relevant information continue to increase at an enormous rate.

In my keynote, I spoke about the opportunities that exist for companies that leverage indoor location and I talked about some of our initiatives related to Governments, Enterprise, M2M and finally the Retail and Consumers sectors. 

Having the ability to find a position indoors is become increasingly relevant. I also took this opportunity to share some of the technological developments happening in indoor locations across the industry and specifically, why CSR, with our solution offers better scope to scale across many platforms due to its ability to be “self learning and self correcting” without the need to deploy an expensive infrastructure.

Opinions expressed in the content posted here are the personal opinions of the original authors, and do not necessarily reflect those of CSR plc or its subsidiaries (“CSR”).  The content is provided for informational purposes only and is not meant to be an endorsement or representation by CSR or any other party. 

1st August 2012, the MoCA Taipei, CSR did a joint presentation and demonstration with STMicroelectronics on SiRFusion™ indoor location and navigation. We had five Nexus One phones with SiRFstar™ 5xp running SiRFusion™ and a mapping/navigation application from VisioGlobe.

You can access our presentation here

The deputy director of the museum and some of her staff came by for a demo at 11am. At 1:30pm, about 25 members of the press and media came and heard presentations from Robert Yu of ST and James Cheng of CSR. Then five demo groups went for a walk around the museum led by our Taiwan FAE and sales team members. The demonstration included showing a 3D indoor map of the museum, planning a route to another room in the museum, following walking instructions, seeing the context and position movement, and seeing the floor automatically switch when going up or down the stairs.

The application also highlighted when you walked near an audio location and you could then hear an audio description of the exhibit. The demos performed well and there were lots of comments and questions. At 4pm, about 30 customers came for the second session. ST did a very professional job with the site, refreshments, and organisation of the event. The presentation included test results showing the performance in the museum. indoor location and navigation. We had five Nexus One phones with SiRFstar 5xp running SiRFusion and a mapping/navigation application from VisioGlobe. The deputy director of the museum and some of her staff came by for a demo at 11am. At 1:30pm, about 25 members of the press and media came and heard presentations from Robert Yu of ST and James Cheng of CSR. Then five demo groups went for a walk around the museum led by our Taiwan FAE and sales team members. The demonstration included showing a 3D indoor map of the museum, planning a route to another room in the museum, following walking instructions, seeing the context and position movement, and seeing the floor automatically switch when going up or down the stairs. The application also highlighted when you walked near an audio location and you could then hear an audio description of the exhibit. The demos performed well and there were lots of comments and questions. At 4pm, about 30 customers came for the second session. ST did a very professional job with the site, refreshments, and organization of the event. The presentation included test results showing the performance in the museum.

Kindly provided by

Blake Bullock
Senior Product Line Manager