CSR at Telematics Munich 2012

Held at the heart of Germany’s motor city, Telematics Update Munich is one of the key conferences and exhibitions which attracts participants from leading vehicle manufactures and tier one suppliers. It is also the perfect occasion to showcase CSR’s latest technologies and to generate market traction. For the event this year, CSR prepared a number of demonstrations, all of which can be viewed on our YouTube channel.

The demand for Wi-Fi® connectivity continues apace for in-vehicle infotainment systems (IVI). Wi-Fi® makes it easier to share HD videos, on the internet or stored, amongst IVI systems and enables the assortment of mobile devices people bring into a car.

At Telematics, we demonstrated CSR’s latest automotive Wi-Fi® chipset, CSR6030A11™ hosted on SiRFprimaII™ platform. The new chipset enables the next generation in-vehicle Wi-Fi® use cases such as Wi-Fi® Direct, enabling simple peer-to-peer connection, and concurrent Access Point/Client operation – effectively turning the IVI system into an wireless router sharing internet connection from tethered to mobile phone. Visitors to our booth agreed that, whether it is internet browsing or video streaming, our set-up delivered smooth connection to a tablet PC or a mobile phone.

On the topic of high quality entertainment, we have also set up atpX® audio streaming over Bluetooth®. Different from previous demonstrations, or that of the competition, we showed audio streaming from one SiRFprimaII™ platform to three headsets, each with its own audio stream. The solution offers significant cost advantage to OEMs offering individualised IVI system to all vehicle passengers. Moreover, aptX® offers ultra low latency, enables lip-sync audio watching video and near real-time sound effect when playing games. Participants who tried our solution were thoroughly impressed and immediately saw its value.

Bluetooth® SMART continues to make its way into the automotive market. Prepared by CSR China team, CSR demonstrated the first Tyre Pressure Monitoring System (TPMS) – a system which continuously monitors and reports tyre temperature and pressures, and gives a warning to driver when the tyres are flat. The sensor units of the system is based on the CSR1000™ single-mode Bluetooth® SMART chip transmitting sensor data to the monitor unit, which is based on SiRFatlasVI™ platform running on WindowCE. The advantages of the Bluetooth® SMART based system includes the use of global standard 2.4GHZ ISM band radio as well as the very low power consumption. The demonstration that included a pressure chamber and foot pump intrigued our visitors who came to our booth to have a go with the pressure sensors.

Last but not the least, CSR showed off its new SiRFstarV™ chip-set which is capable of tracking, simultaneously, multiple satellite constellations including GPS and GLONASS, as well as Galileo and Compass. SiRFstarV™ is able to improve accuracy, reduce time-to-first-fix (TTFF), and possess superior immunity against interference from LTE, Bluetooth®, or path-loss in an urban jungle. SiRFStarV™ attracted good attention from audience across the board and many people came to our booth for in-depth discussions.

In summary, the interaction with attendees at Telematics was excellent. Our attendance certainly generated strong interest. I am very thankful to the Communications team and CSR’s Ingolstadt team for planning and organising the event. Thank you also to everyone who worked so hard on the demonstration kits to show off the best of CSR.

Kind regards

Jimmy Pai
Technical Marketing Manager

This entry was posted in Corporate. Bookmark the permalink.