In the above video, Dr. Steve Gray, CSR’s CTO, explains how CSR has built upon its existing indoor location technology to create Location as a Service (LAAS). Web services are truly revolutionising location technology, and LAAS is creating new opportunities for CSR in a number of marketplaces. One example is Retail, where Indoor Location can be used to drive proximity-based marketing initiatives. Others include Government and Enterprise, where LAAS can be used to secure content via geo-fencing.
