Research shows rapid growth of infotainment connectivity market

The automotive industry has developed rapidly in the past decade; a car is no longer just a mode of transport. We want to see the same technology installed in our vehicles as we have on our phones and laptops – staying connected everywhere, and all of the time, is now expected. This trend is visible through the dramatic changes in automotive dashboards over the years. Ten years ago most vehicles had little or no connectivity, however today’s cars come with in-built connectivity technologies including Wi-Fi® and Bluetooth®.

Newly released research from IHS shows that there has been a big change in semiconductor usage. In 2002 the average car contained about $200 worth of semiconductors, whereas in 2012 this had risen to $330. This is a 65 percent rise and proves that infotainment technology is now a big selling point for motor vehicles. The automotive infotainment industry is growing rapidly, IHS believes that in developed regions, every car manufacturer will offer some connected services in their model line-up by 2015.

Another recent study by IEEE has forecast that by 2025, 60 percent of the cars on the road will be connected to the internet. That forecast shows how far in-car connectivity has come. A big reason for this is that connectivity is no longer solely used for leisure purposes. It is contributing to aspects such as vehicle safety by reducing human error while driving, allowing drivers to travel faster and safer. Connectivity may also be the future of driving with the IEEE research predicting that 75 percent of cars will be self-driven/autonomous by year 2040.

I mentioned in a previous blog what we can expect from In-vehicle infotainment in the near future. Over the next few years we will see more OEMs make use of Wi-Fi to support faster connections and downloads to the infotainment system, as well as adoption of  Bluetooth Smart based around solutions such as the CSR1010™ auto. These studies suggest that the market is adhering to these trends. Infotainment systems are indeed evolving at a rapid rate and it is becoming apparent that they are now being considered a core feature, rather than a luxury.

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