April 1st certainly didn’t label us fools this year; in fact we were named winners instead! On Tuesday evening during EE Live!, CSR was announced winner in the EE Times and EDN 2014 UBM Tech ACE Awards in the ‘Ultimate Products – Development Kits’ category for our low-cost µEnergy® Starter Development Kit. The ACE Awards celebrate the highest achievements in innovation and creativity in electronics design. I attended the awards ceremony and was proud to represent CSR as we were honoured along with the best and brightest people and companies behind the technologies and products that are changing the world of electronics.
We’re really proud of this achievement because it champions our ongoing commitment to giving developers high quality tools which offer a low barrier to entry to create fully-featured Bluetooth® Smart products. In a market where wearable, human interface, fitness, medical and IoT devices are quickly gaining more prominence, we’re glad that the judging panel recognised the efforts we have gone to to give developers access to highly optimised hardware and software solutions at a cost-effective price, so that they can easily bring their innovative ideas for Bluetooth low energy products to market quickly.