If you’re a regular visitor to the CSR blog you’ll notice that we’ve made some changes in the last 24 hours. We have a new logo, new tagline and new artwork to better reflect what CSR represents in today’s market.
Over the last five years CSR has embarked on a journey to evolve from a runaway Bluetooth® start-up success, to a more diversified platform company with world beating IP and products in several markets. And what a journey it’s been. We’ve invested in development of technologies like Wi-Fi® and Audio, merged with SiRF® and Zoran®, added aptX®, DDFA® and MAPX™ to our company and divested our handset connectivity and location business to Samsung.
The company is unrecognisable to what it looked like when we started. Yes, changing the company hasn’t always been easy, and many outsiders have openlyquestioned our ability to deliver the transformation. However, for me it was always clear that we would be able to achieve our goals.
The reason for my confidence is simple: our history at CSR is filled with examples of re-imagining what is possible, of being stubbornly inventive, of asking ‘when’ not ‘if’. We never settle, we keep pushing and we know that ‘impossible’ is just a word.
We are in the right markets, we have the right technology, we have leading market share and we have ambitious product ideas. Our new brand reflects all of this plus the tenacity of our people and their ability to push every boundary, which is at the heart of everything we do.
I am truly excited about our new brand as I feel it communicates an essential part of our culture that has made us successful in the past and will help us deliver against the opportunity in front of us. It would be great to hear your thoughts on the new brand – from the values behind it to the artwork itself. We look forward to hearing your feedback and taking you on the next stage of our journey with us.
By Joep van Beurden, CEO of CSR