Organised by Telematics Wire, Telematics India 2012 was held on 29th and 30th of November in Bangalore. The event served as a networking and discussion platform aimed at building up the automotive telematics ecosystem in India, which is an area that is quickly picking up pace. Traditionally, the automotive telematics space has been dominated by fleet tracking and security segments. There has been limited penetration of the passenger vehicle segment for a number of reasons. These include a largely subdued navigation environment without enablers like traffic data, rapidly changing infrastructure and, most importantly, the average consumer who is highly cost-benefit conscious. But India, with the world’s second largest road network at around 3.4 million kilometers and being the sixth largest automobile producer in the world (with projections of being the third largest by 2020), shows great potential in an upswing in telematics, similar to how telematics picked up in China a few years ago.
The Telematics India event had wide participation from automotive OEMs and ODMs, government agencies, public transport corporations and technology companies, with booths from Harman International, NXP, uBlox, MapmyInda among others. CSR had set-up a booth for this event to showcase our technology strengths in the telematics area. We demonstrated off-board (smartphone-based) telematics using Bluetooth® 4.0 as a cost-effective solution for this market. This demo showed a iPad app receiving simulated tire pressure values and fuel consumption and range from the car-side through a Bluetooth® Smart CSR1000TM enabled passive keyless entry (PKE) system acting as a secure telematics bridge. We also demonstrated a Bluetooth® Smart steering remote control working with an infotainment unit hosted on our SiRFprimaIITM SoC platform. The presence of the steering wheel helped increase footfall to our booth and made sure that we were kept busy during exhibition hours. We also gave a demo of our location tracking solution based on our latest LTS platform and an android based client. Sanjeev was a speaker at this event and introduced CSR, the markets we operate in and our solutions especially the LTS platform. Sanjeev also introduced SiRFstarVTM with its first-of-its-kind Indoor Location capabilities which generated lot of interest in the audience.
We thank the Bangalore and Noida teams who worked hard on preparing the demo kits and also in demonstrating them, Jimmy Pai for shipping the steering remote control demo kit and the Comms team in Cambridge.