CSR at CES 2013: Interview with Dave Huntingford

Thanks to free GPS signals broadcast by US satellites, using your smartphone to pinpoint your location whilst out and about is a pretty painless experience. CSR is at the forefront of moving location technology to the next stage in its development – indoor location.

At CES 2013, CSR demonstrated its leading SiRFstarV architecture and SiRFusion platform to show off exactly how this technology works. In the above video, Dave Huntingford, Director of Product Line, demonstrates indoor navigation in action on a widely available smartphone, and also offers examples of the additional services that can be layered on top of SiRFusion.

 

 

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CSR at CES 2013: Interview with Anthony Murray

With CES now over for another year, we’ve had some time to look back at what the most interesting trends were to come out of the show.

In the above video, Anthony Murray, Senior Vice President, Business Group, offers his opinions as to what the sheer amount of consumers wandering around with powerful portable devices means for the future of consumer electronics, as well as for CSR.

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CSR at CES 2013: Interview with Moshe Doron

 

In the last of our blog series detailing our presence at CES 2013, Moshe Doron, Senior Product Marketing Manager, demonstrates the superior image quality offered by CSR’s flagship Digital Camera Processor, COACH16.

Note: We recommend watching the above video in HD and full screen in order to fully appreciate the difference in quality between COACH16 and a competing product.

You can find the CSR at booth MP25179 (LVCC South Hall 1/2 Ground Level). View a map here.

 

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CSR at CES 2013: Interview with Paul Williamson

CES 2013 is playing host to a wealth of gadgets that include Bluetooth connectivity, and we have noticed many more to take advantage of the exciting new Bluetooth standard, Bluetooth Smart. In the latest of our video blog series detailing our presence at CES 2013, Paul WIlliamson, Director µEnergy®, explains the difference between the new standard and traditional Bluetooth, and also talks through the multitude of Bluetooth Smart demos CSR has on display at the show.

You can find the CSR at booth MP25179 (LVCC South Hall 1/2 Ground Level). View a map here.

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CSR at CES 2013: Interview with Lars Boeryd

In the latest of our video interviews detailing our presence at CES 2013, Lars Boeryd, Director of Automotive Marketing, gives a demonstration of CSR’s latest automotive infotainment solutions, including the advanced location capabilities offered by SiRFatlasVI. Lars also offers insight into the myriad of applications that Bluetooth low energy can enable within the car.

You can find the CSR at booth MP25179 (LVCC South Hall 1/2 Ground Level). View a map here.

 

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High-quality image capture has reached new heights

The camera phone has made capturing everyday moments easy for everyone, with the iPhone4 the most popular device for posting snaps to Flickr in 2012. But sales of high-end cameras in particular are growing with consumers looking to photograph special occasions using high-quality equipment that will truly capture the reality of the moment. It will therefore come as good news to photography enthusiasts and camera manufacturers alike that CSR has recently launched its best digital camera processor to date – COACH16. The advanced new image processor will provide support for the most advanced features in today’s high-end compact, mirrorless and Digital Single-Lens Reflex (DSLR) cameras, including: 

  • Smart Flash: This technology takes two pictures in very rapid succession – one with flash, one without – and uses a hardware-based algorithm to combine them, removing the common frustrating problem of a washed-out look when using flash in a dark room
  • USB 3.0: As camera image size increases, and as more users take HD video with their “still” cameras, storage demands increase well into the multi-gigabyte range. COACH16 includes native support for USB 3.0 which offers transfer rates ten times higher than USB 2.0
  • Endless Sustained Burst: Thanks to its high throughput, the COACH16 processor offers extremely fast click-to-click performance – enabling true endless sustained burst photography with no lag while the user is forced to wait for the processor to “catch up”
  • Super-Resolution Video Technology: COACH16 utilises new super-resolution video technology to create much sharper, realistic video images. With COACH16, video taken with digital cameras can now have the same high-quality look and feel as video from the best camcorders

Such advancements in image capture are taking high-end cameras – along with a new generation of photographers – to the next level.

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CSR at CES 2013: Interview with Chris Havell

CES 2013 is well and truly underway, and CSR is especially excited to be part of the whirlwind of technological innovation by demonstrating its latest solutions in a number of products at our booth. In the above video, Chris Havell, Director of Audio Marketing, gives some insight into the demos he is most excited about showing attendees and also offers his expert opinion on what he thinks will be the most important developments in consumer audio in 2013.

Are you currently navigating the maze that is CES 2013? If so, you can find CSR at booth MP25179 (LVCC South Hall 1/2 Ground Level). View a map here.

 

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CSR at CES 2013: Interview with Joep van Beurden – Part 2

In the second of our series of videos detailing CSR’s presence at CES 2013, Joep van Beurden, CSR CEO, offers his opinion on the products and developments that he is most excited about experiencing at this year’s show.

You can find CSR at booth MP25179 (LVCC South Hall 1/2 Ground Level). View a map here.

 

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CSR at CES 2013: Interview with Joep van Beurden

CSR is making its annual voyage to Las Vegas next week for CES 2013, and we’re looking forward to showing off our latest innovations in consumer technology.

In the first of a series of videos exploring the breadth of CSR’s presence at CES, Joep van Beurden, CEO of CSR, gives an overview of what visitors can expect to see at CSR’s booth.

You can find CSR at booth MP25179 (LVCC South Hall 1/2 Ground Level). View a map here.

 

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Telematics India 2012

Organised by Telematics Wire, Telematics India 2012 was held on 29th and 30th of November in Bangalore.  The event served as a networking and discussion platform aimed at building up the automotive telematics ecosystem in India, which is an area that is quickly picking up pace. Traditionally, the automotive telematics space has been dominated by fleet tracking and security segments.  There has been limited penetration of the passenger vehicle segment for a number of reasons.  These include a largely subdued navigation environment without enablers like traffic data, rapidly changing infrastructure and, most importantly, the average consumer who is highly cost-benefit conscious. But India, with the world’s second largest road network at around 3.4 million kilometers and being the sixth largest automobile producer in the world (with projections of being the third largest by 2020), shows great potential in an upswing in telematics, similar to how telematics picked up in China a few years ago.

The Telematics India event had wide participation from automotive OEMs and ODMs, government agencies, public transport corporations and technology companies, with booths from Harman International, NXP, uBlox, MapmyInda among others. CSR had set-up a booth for this event to showcase our technology strengths in the telematics area. We demonstrated off-board (smartphone-based) telematics using Bluetooth® 4.0 as a cost-effective solution for this market. This demo showed a iPad app receiving simulated tire pressure values and fuel consumption and range from the car-side through a Bluetooth® Smart CSR1000TM enabled passive keyless entry (PKE) system acting as a secure telematics bridge. We also demonstrated a Bluetooth® Smart steering remote control working with an infotainment unit hosted on our SiRFprimaIITM SoC platform. The presence of the steering wheel helped increase footfall to our booth and made sure that we were kept busy during exhibition hours. We also gave a demo of our location tracking solution based on our latest LTS platform and an android based client. Sanjeev was a speaker at this event and introduced CSR, the markets we operate in and our solutions especially the LTS platform. Sanjeev also introduced SiRFstarVTM with its first-of-its-kind Indoor Location capabilities which generated lot of interest in the audience.

We thank the Bangalore and Noida teams who worked hard on preparing the demo kits and also in demonstrating them, Jimmy Pai for shipping the steering remote control demo kit and the Comms team in Cambridge.

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