Following on from our recent announcements that JVCKENWOOD and Alps Electric are bolstering their automotive infotainment systems and connectivity modules with aptX® integration, we have also ventured into a third partnership which will see Clarion implement aptX into its latest in-vehicle infotainment products.
aptX is set to do for in-vehicle Bluetooth® what it achieved in the consumer space, becoming a standard means of delivering Bluetooth stereo audio from a smartphone to a head unit. With the decline of the in-vehicle CD we are seeing the increasing importance of Bluetooth for stereo audio streaming in the car, with consumers using internet radio and other music streaming services or locally stored content from their smartphone.
There is a growing trend for automotive OEMs and tier 1 car manufacturers to support CD-like audio over Bluetooth to deliver as immersive an in-car experience as possible. Riding on the successful market penetration aptX is achieving (it is now integrated in the majority of today’s smartphones), the push among OEMs to incorporate the technology in-vehicle is steadily growing.
Next to the home, the car is the place where people spend the most time listening to music. As the home and business environments march towards the reality of wireless connectivity, car drivers and passengers are expecting the same functionality and wireless freedom they enjoy in other areas of their lives. It is important for automotive suppliers to take the audio quality of Bluetooth streaming as seriously as they do the quality of the CD/AM/FM radio, especially since the vehicle has a costly high performance stereo system in the first place. Degraded audio over Bluetooth cannot be repaired when it arrives into the car stereo, so aptX integration becomes an especially significant consideration for Tier 1 manufacturers who invest highly in ensuring their car speakers deliver outstanding audio quality.
Bluetooth is becoming more and more important to deliver in-vehicle audio and many designers are struggling with the challenge of offering the best possible audio experience with Bluetooth A2DP. Since there the majority of smartphones now ship with aptX now is the time for in-vehicle designers to adopt aptX to improve the performance of Bluetooth stereo for their next generation systems.
CSR is offering aptX support in all of its latest connectivity devices including the CSR8350™ and CSRC9300™, to support the expansion of the aptX ecosystem in the vehicle. The BlueCore5™ MM chip is another example of a fully AEC-Q100 device which can support aptX streaming in the cars of the future.
CSR will be demoing its aptX solutions next month at Telematics Detroit 2014 – feel free to visit CSR at booth 77.