CES has always provided a great snapshot of the hot new trends for the year ahead and this year was no different. In this video CSR’s Chief Executive Officer Joep van Beurden reveals what’s next for the world of audio streaming and how the reality of wirelessly connecting the entire home maybe a little closer than you might think.
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CSR’s Automotive Infotainment team is gearing up to showcase its ground-breaking new connectivity products at the Telematics Detroit 2013 Conference & Exhibition over two days in June, the 5th and 6th. Held in Novi, Michigan in the heartland of the US automotive industry, this major industry event brings together the global telematics ecosystem to master the “connected car” user experience and build brand affinity. Here are some of the event highlights: over 100 expert speakers (from the likes of GM, BMW, Toyota, Honda, Mercedes-Benz) will deliver their visions for the connected car and the evolving automotive apps ecosystem that is set to revolutionise consumer interaction with the vehicle; a quintet of conference tracks including sessions on connectivity business models, end-to-end telematics platforms, V2X technologies, big data, and open app development.
CSR exhibits on booth 65.
Wi-Fi industry leaders, journalists, investors, and regulators assembled on the Stanford campus Wednesday, July 11, to discuss and debate the future of unlicensed wireless technology in a program called “The Power and Potential of the Unlicensed Economy.”
The most significant technologies that use unlicensed spectrum are Wi-Fi® and Bluetooth®; over 3 billion devices using these technologies are expected to be produced by 2015, and in a presentation by the University of Southampton, over 100 billion unlicensed devices are projected to be in use by 2020. In addition, many of these devices, such as smartphones (using Wi-Fi for data off-load), tablets, ultrabooks, laptops, and televisions will be used be used to watch videos online, creating a massive demand for bandwidth and backhaul to access points.
When added to the billions of “smart devices” that will be equipped with wireless technology such as Wi-Fi and Bluetooth, the wireless industry and spectrum regulators face a daunting challenge – such staggering numbers of devices using the unlicensed bands and their need for spatial data capacity will increase congestion many times over what users experience today.
To meet these challenges, several panelists at the conference discussed an emerging concept in spectrum policy: dynamic spectrum access using “white spaces” – spectrum that is unused or underused in some locations. Inherent in this exciting new way to manage spectrum more efficiently is knowledge of a user’s location, so that a regulatory database can determine if there will be interference. The Federal Communications Commission (FCC) in the United States was the first regulatory authority in the world to announce regulations for use of white spaces in the upper UHF bands from 470-690MHz, which will be shared with TV broadcasters and wireless microphones. The United Kingdom is expected to announce its own regulations in these bands later this year. In future years, regulators are looking to use these location databases in other bands to free up spectrum for unlicensed or “lightly licensed” use.
Dr. Jim Lansford, a Fellow in CSR’s Global Standards group, gave a presentation on “Automotive Applications for Unlicensed Spectrum” where he described the uses of Bluetooth and Wi-Fi in automotive applications, and the dramatic growth projected for these technologies in cars. According to Strategy Analytics, by 2015 Bluetooth will be in 72% of cars, and Wi-Fi will be in 30%, enabling many exciting new usage models. As regulators authorize use of new spectrum under these dynamic access rules, automobiles will be required to know their location within 100 meters in order to be able to determine what bands of spectrum are available, making use of GPS and related location technologies even more necessary in the automotive market. As a leader in location technology, Bluetooth, and Wi-Fi for automotive markets, CSR will continue to bring innovative platform solutions to our customers in these emerging areas of wireless technology.
Telematics Detroit is one of the top automotive industry events. The conference attracts leading vehicle manufactures and tier one suppliers and enables them to discuss their visions for telematics technologies that will give consumers a better driving experience and which are more enjoyable, safer, and at lower personal and environmental cost.
As a recognised leader in location and connectivity technology, CSR is always keen to have a presence at such an important event. For the 2012 conference, we prepared a number of innovative solutions to wow our visitors at our booth. Demos of these were filmed at the event by our team and can be viewed on our YouTube channel.
To express our vision of a more enjoyable in-car experience, we prepared a ZiiSound D5 Bluetooth® Speaker and a Motorola RAZR android smartphone to demonstrate the superb audio streaming quality of aptX®. Both commercially available products are equipped with aptX® CODEC technology and deliver CD-quality sound over a Bluetooth connection. The sound coming out of the speaker was well defined and the bass was unmistakable. We were certainly noticed by Telematics visitors! With more and more consumers carrying their favourite music in their phone, those who experienced the sound quality expressed how much they were looking forward to having the technology also available in their car stereo. View the demo
aptX® capability is not limited to just delivering CD-quality audio via Bluetooth. Another market defining feature of aptX® is its low latency. We set up two BlueCore5-Multimedia boards to stream audio from a PC playing a video clip via A2DP over to a headset demonstrating the differences between aptX® and standard CODEC in the “lip-sync” audio visual quality. The difference is readily noticeable by those tried it out and aptX® was very well perceived. View the demo
On the safety side, we prepared a Bluetooth low energy (BTle) multifunction steering wheel. The advantages of using BTle to replace the wired control mechanism are cost and weight reduction. It is estimated that each single wire costs car manufacturer one US dollar to install. For this particular steering wheel, five wires were replaced with CSR1001™ development board which sent commands (e.g. audio volume up/down, answering phone, skip track etc.) to our SiRFprimaII™ SOC platform. This demonstration created a lot of buzz and visitors at our booth were very excited by by this first-of-its-kind demonstration. View the demo
We also demonstrated RealVNC connectivity software running on our SiRFprimaII™ SOC platform. The software projected the full user interface of a smart phone onto SiRFprimaII™. The idea is that consumers will be able to use the projection on SiRFprimaII™ to directly control the phone: to start a navigation application, for example. In effect, consumers can bring their favourite/latest/greatest application into their in-vehicle infotainment system. The true uniqueness about our demonstration is the wireless connection (via Wi-Fi®) instead of the wired connection between the phone and SiRFprimaII™. This was a really impressive demonstration. View the demo
CSR’s introduction of the automotive grade CSRG35ea – SiRFstarVTM Automotive, the first announced product based on the SiRFstarV ™ architecture, was also well received. With this new market leading automotive grade GNSS platform CSR is positioned to address global, as well as regional preferences and requirements such as Glonass for Russia, Galileo for Europe, and Compass for China. Furthermore, the additional satellites accessible by SiRFstarV™ improve position accuracy and availability and will enable CSR customers to develop best-in-class next generation products for the Infotainment and Telematics markets.
CSR had a great show that attracted new interest in our technologies and strengthened our existing customer relationships. I’d like to thank everyone who attended from CSR for helping to wow our audience. And a special thanks to those who made those demonstrations possible.
Technical Marketing Manager
This is an important day for CSR! I’m writing this in a few quiet minutes after the shareholder votes which confirmed the merger of Zoran with CSR. This process began months ago and I want to reflect on why this transaction is happening and why I feel this is an exciting moment for all of us.
As this is my first blog for CSR, I thought I would share finally achieving one of my ambitions. Recently, during a business trip to the US I finally joined the mile high club.
As I got on the Southwest Airlines plane I could feel my heart pounding in anticipation. Once the plane was in the air at 36,000 feet I started discussing the financial transaction with the cabin crew. I paid my $5, got my dongle out, connected it to my laptop – and I was able to use Wi-Fi inside the plane – and connect to the internet.