MapAction receives a special £3,160 donation from CSR. Photo by Natalie Faux
In the aftermath of a natural or man-made disaster thousands of people can suddenly find themselves battling to save lives and livelihoods. MapAction is a UK charity that maps life-saving information about disaster situations so that aid agencies can target relief efforts effectively and help those in greatest need. It is the only non-governmental organisation anywhere in the world with a capacity to deploy a fully trained and equipped humanitarian mapping and information management team, often within a few hours of an alert. Its highly skilled volunteers play a vital role in helping to co-ordinate the national and international emergency response.
Last year, CSR’s UK employees voted MapAction their “Charity of the Year” for 2012. This year, despite not taking the majority of votes required to retain this title, CSR’s Social Responsibility committee decided to make a special donation to MapAction – an amount totalling £3,160 based on a “runner-up” donation of £2,500 plus £10 for each of the 66 employee votes cast.
Presenting a cheque for £3,160 to MapAction volunteer Nick McWilliam [pictured left] outside CSR’s Churchill House headquarters in Cambridge last week, Will Gardiner [centre], Chief Financial Officer of CSR said, “Once again CSR is pleased to support the humanitarian services provided by MapAction – aid that saves many lives. This unique charity works in disaster zones providing frequently updated situation maps showing where relief help is most urgently needed.” CSR engineer Azadeh Ebrahimi [right] represented the company’s Social Responsibility committee.
Since 2002, MapAction volunteers have responded to 39 humanitarian emergencies worldwide, including earthquakes, floods, hurricanes and tsunamis. Recently returned home to Cambridge from a deployment supporting the Syria response, Nick McWilliam has been with MapAction since it started 10 years ago. Nick has previously been deployed to emergencies in Burma, Japan, South Sudan, Niger, and Pakistan.
Commenting on CSR’s gesture, Liz Hughes, Chief Executive at MapAction said, “MapAction volunteers are on standby 24/7 to respond to any humanitarian emergency anywhere in the world. It is wonderful to have the support from CSR for a second year. It goes a long way in ensuring we can be deployment ready. MapAction supports humanitarian partners in saving lives and minimising suffering when a disaster strikes. Through our relationship CSR employees are also helping reach men, women and children in urgent need.”