Cambridge, UK and San Jose CA – 6 July 2010 – CSR (LSE: CSR) announced today that immediately following today’s Bluetooth SIG adoption of the full Bluetooth Core Specification Version 4.0 with the hallmark feature Bluetooth low energy technology, it has qualified its own Bluetooth v4.0 host stack software. This enables a complete CSR solution for both dual-mode and single-mode Bluetooth low energy products. In December 2009, CSR was one of the first companies to qualify its BlueCore7 products to both single- and dual-mode, and today’s adoption of the Bluetooth low energy technology host stack by the Bluetooth SIG marks the point at which the Bluetooth low energy ecosystem can really takeoff.
”With its ultra low power and compatibility to the new Bluetooth standard, Bluetooth low energy technology has the potential to create a whole new ecosystem of connected devices that can significantly enhance the lives of billions of people worldwide,” said Kanwar Chadha, chief marketing officer for CSR. “As mobile handsets, personal computers and consumer electronics products deploy the new Bluetooth v4.0 standard, it creates an opportunity for linking these platforms to billions of connections powered by Bluetooth low energy technology in devices as varied as remote controls, watches, toys, medical instruments, home automation and smart energy controls. At CSR we are very excited about this and we are focused on getting fully-qualified innovative products to our lead customers as quickly as possible to accelerate the development of this ecosystem.”
CSR has contributed to the development of Bluetooth low energy technology from the very early days. In April 2008, at a Continua Health Alliance medical conference in Luxembourg, CSR gave the first public demonstration of Bluetooth low energy technology. CSR developed its BlueCore7 product, launched in July 2008, to be ready to support the ultra low power specification. Then in December 2009, CSR was one of the first companies to qualify its technology for both single-mode and dual-mode applications.
CSR continues to play an important role in driving the Bluetooth SIG adoption of the Bluetooth low energy specification, with CSR’s Robin Heydon, global standards consultant, acting as co-chair of the Bluetooth SIG Ultra-Low Power Working Group. In recognition for his significant contribution to defining the Bluetooth low energy technology standard and his extraordinary commitment over the years to the development and promotion of Bluetooth wireless technology, Robin was recently inducted into the Bluetooth Special Interest Group (SIG) ‘Hall of Fame’.
For more information on Bluetooth low energy technology, visit http://www.bluetooth.com/lowenergy
The Bluetooth word mark and logo are registered trademarks and are owned by the Bluetooth SIG, Inc.
About CSR
CSR plc is a leading provider of multifunction audio, connectivity and location platforms. CSR’s technology portfolio includes Bluetooth technology, GPS, FM, Wi-Fi (IEEE802.11), UWB, NFC and other technologies to enable silicon platforms that incorporate fully integrated radio, baseband and microcontroller elements. CSR’s Connectivity Centre is designed to enhance the user experience with mainstream mobile devices by intelligent integration of multiple wireless connectivity and location-awareness technologies. CSR’s Location Platforms are complemented by wireless connectivity and multimedia capabilities for high-volume mobile consumer devices and commercial applications.
CSR’s technology has been adopted by market leaders into a wide range of mobile consumer devices such as mobile phones, automobile navigation and telematics systems, portable navigation devices (PNDs), wireless headsets, mobile computers, mobile internet devices, GPS recreational devices, digital cameras, mobile gaming, plus a wide range of personal and commercial tracking applications.
More information can be found at www.csr.com.
CAUTIONARY NOTE REGARDING FORWARD LOOKING STATEMENTS
This press release contains statements (including statements concerning plans and objectives of management for future operations or performance, or assumptions related thereto) that are ‘forward looking statements’ within the meaning of the United States Private Securities Litigation Reform Act of 1995 in relation to the qualification of CSR’s Bluetooth v4.0 host stack software and other future events and their potential effects on CSR. These forward-looking statements can be identified by words such as ‘is adopting, ‘enable,’ ‘will’,’ and other similar expressions regarding the expected performance characteristics of CSR's Bluetooth v4.0 host stack software. Availability and functionality of CSR’s Bluetooth v4.0 host stack software are subject to change. Any future release of CSR’s Bluetooth v4.0 host stack software or planned modifications to such products’ capability, functionality or feature are subject to ongoing evaluation by CSR, and may or may not be implemented and should not be considered firm commitments by CSR and should not be relied upon in making purchasing decisions. Such forward-looking statements represent the current expectations and beliefs of management of CSR, and are based upon numerous assumptions regarding CSR’s business strategies and the environment in which CSR will operate and therefore involve a number of known and unknown risks, contingencies, uncertainties and other factors, many of which are beyond the control of CSR. Each forward looking statement speaks only as of the date hereof. CSR does not undertake to release publicly any updates or revisions to any forward looking statements contained herein, otherwise than required by law.
| PR Contacts | |||
| Trade PR EML David Marsden Chris King Tel: +44 (0)20 8408 8000 |
Trade PR (N.America) Evans Public Relations Lori Evans Tel +1 (650) 200-5891 |
Financial PR (International) Financial Dynamics James Melville-Ross Tel +44 (0)20 7831 3113 |
Trade PR (Korea) Shout Communications Korea Sean (Jeong-Sean) Choi Tel +82 2 6250 9810 |
| Trade PR (Japan) J-Spin Communications Inc. Yoshitaka Shimizu Tel: (+81) 3-5269-1038 |
Trade PR (China) Newell Public Relations Janet Fung Tel: +852 2117 5021 |
Trade PR (Taiwan) Access Public Relations Wanning Liao Tel: +886 2 8773 4277 |
|