Huge market potential

The experience of developed countries illustrates what happens when the rich and diverse content of internet radio is easily accessible.  The media audience researcher Bridge Ratings estimates that by the end of 2007, one in three of the USA's population will listen monthly to internet radio.*

These figures are driven by the massive penetration of broadband internet connections in developed countries. There are almost a quarter of a billion connections already installed worldwide, and this base is growing at around 36% annually.**

There are a number of vendors in the internet radio market already, but the costs of the technology have made today's products typically retail upwards of $200 (and up to $600). 

RadioPro's $15 eBOM drives the cost of making an internet radio down dramatically. This not only opens up the new product category of portable/wearable radios, but also makes it economic to add the technology into existing successful consumer electronic product segments -  many of which are highly competitive and could benefit from the introduction of new features.